The history of Mustang Jeans

Mustang is one of the most famous brands in the world and the largest manufacturer of customized jeans. This brand has a denim look overall strategy and also produces and leather jackets, skirts and dresses, sweaters, underwear, shoes, accessories and fragrances. Design and Mustang is preferred by many celebrities like John Bon Jovi, Scorpions, and Björk.

The history of the brand began in 1932 when a factory was set by Louis Hermann for processingUniforms for employees. However, Germany was in ruins after the war, and nobody was interested in the development of textile sector. The new life began in 1949 when the owner of the new company, Albert Zefranek was decided to start production of jeans. This decision was revolutionary, because until then the denim industry was a fief of the Americans. The first Mustang jeans sewn by the image of the original jeans were hiring in the U.S.. The next step was, Mr. Zefranek wasImprove its product range. 1953 introduced the first model of jeans specifically designed for women in 1955 and experimented with velvet jeans. 1958 is the year in which appeared the name of the new brand - Mustang -. From now on quality American denim jeans are made in Germany.

Zefranek 1961 Albert was the first to create stretch jeans. And he was in the right place at the right time, because the late '60s jeans was started. Jeans became a symbol of the newGeneration and new lifestyle. Mustang brand advertising campaigns show scantily clad beauties in response to the conquest of the sexual revolution.

In 1980, the Mustang Jeans and can compete with American brands Wrangler and Levi's challenge in the domestic market. In addition, one quarter of production is exported from here in Germany, Austria, Switzerland, Holland, France and Scandinavia. Brand Library was divided into three themes: "Fashion", "Basics" and "ModernClassics. "Yuppie '80s fashion jeans made of velvet, giving a significant blow for the company, a substantial part of the focus on the production of velvet. But this opportunity to help Albert Zefranek focus on classical models of jeans customized. Start together with Italian designers. It starts renowned designers, show interest in denim custom.

In 1990, the son of Albert Zefranek, Heiner, the trademark owner Mustangs. He inherited the helmFather and makes the brand even more success around the world. Today is an international brand, the 20 000 pairs of jeans a day and produces combines classical music with innovative ideas of fashion. Mustang makes clothing of jeans for those who want to reveal their way of life and excitement in his eyes. The company slogan "original style will never die" speaks for itself.